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Nurturing Community With Social Media

Curated content, meaningful engagement, and data-driven strategy.

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Social media is about people

74 Social was founded to give organizations a strategic partner who understands community, connection, and consistency. We’re here to support the leaders and teams who carry the weight of engagement, visibility, and communication in their communities… and don’t have the bandwidth to do it alone.

We don’t believe in posting just to post. We believe in nurturing your audience with intention.

As a boutique social media agency, we combine strategy and real human engagement to help organizations show up consistently and meaningfully online.

Meet Joey J. Keating

Founder • Strategist • Community Connector

With more than 15 years of experience managing social media for local businesses, chambers, councils, and community organizations, Joey brings both professionalism and heart to every account she manages.

Her approach blends two unique strengths:

Human connection

Every comment, message, and touchpoint is handled with care because relationships are the center of your work.

Analytical precision

Pattern recognition and data-driven problem-solving to analyze trends, interpret analytics, and optimize performance daily.

Community First. Strategy Always.

We believe social media should strengthen the communities you’re already building.

This philosophy shapes every post, every plan, and every partnership.

Connection over automation

Your members and followers deserve thoughtful, real-time interaction, not generic auto replies.

Consistency builds trust

Organizations thrive when they show up regularly and intentionally.

Curated content creates connection

Every post should have purpose: visibility, education, inspiration, or engagement.

Data should guide, not guesswork

Strategy is always informed by analytics, audience behavior, and platform patterns.

Community is the heart of everything

Joey believes in people, relationships, and long-term growth, not short-term “hacks.”

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Supporting Organizations That Support Their Communities

We specialize in working with:

  • Chambers of Commerce & business councils
  • Community nonprofits & associations
  • Business networks
  • Local entrepreneurs with community impact
  • Mission-driven small businesses

If your work centers around people, education, local connection, or community growth, we are the partner built for you.

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What Sets 74 Social Apart

People, community, and consistent digital presence.

Human-Led Engagement

Every interaction is thoughtful, personal, and aligned with your voice, not just automated.

Daily, Data-Backed Optimization

We review performance trends every day, allowing your content to adapt quickly and stay relevant.

Boutique Partnership

We integrate into your team, offering direct access, high-touch support, and flexible collaboration.

Community-Centered Approach

We approach social media as community stewardship, not marketing, prioritizing relationships that build long-term trust.

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Beyond the Screen

When she’s not supporting clients or guiding strategy, Joey is most often outdoors: snowboarding in the Adirondacks, hiking mountain trails, or finding inspiration in nature and local communities.

She is a connector in every sense:
in life, in business, and in the digital communities she builds for her clients.